As 2015 began we were having a think about the kind of events likely to be leading the way and shaping the events and entertainment industry in the year ahead. We think that there will be a lot to look forward to, so here are our picks and predictions.
Based on the success of Swingers indoor crazy golf and Shoreditch’s infamous pop-up party Night Tales, it’s clear that people want something more from a night out these days, and it needs to be authentic. Very authentic. Things that might have cut it in the past will not impress this ever-more discerning audience.
So, the immersive events industry is growing. We see film premiers going ‘Secret Cinema’ style, with the live music industry being next to catch on. Festivals fight for space in a saturated market and expectations are now sky-high. The best will offer genuinely good food, exotic line-ups and quality accommodation choices. Above all, it’ll need to be the real deal from entrance to exit to top the bill.
Food wise, with East London always munching on the heels of what’s cooking in street food mecca Portland, Oregon, we’re going to see the provision for the super healthy really taking root. Expect to see interesting non-dairy, non-wheat food cropping up all over. The question is, how will the corporate caterers respond? Because they are seriously going to need to up their game in this department.
And in London, the action is still heading further east. Look out for edgy brands appearing in Hackney Wick while Peckham Rye leads the way in all things cool down south.
Book now for…
Secret Festival is held in a secret location. Funny that. We know it’s 30 mins from Leeds and fully ‘Embraces’ its suspense theme at all levels whilst holding true to its great ‘clean fun’ ethos. A worthy winner of Best New Festival at the year’s UK Festival Awards. 5 September
We voted Wilderness our best fest last year and can’t see it doing anything other than go from strength to strength. Line up announced 17 Feb. 6-9 August
Now in its third year, Festival No. 6, is held on the stunning coastal venue Portmeirion, in North Wales. Grace Jones heads the line up of this cultural forest feast. If you go to one festival this year, this is the one. 3-6 September
For great locations and theatrical authenticity, try Giffords Circus. The big top will be pitched in rural locations across the southwest to tell the story of world of the Victorian Lunar Park, a fairground run by larger than life illusionist and man of magic and mystery. 15 May – 20 September
Experimental food and music at Kerb Food Kings Cross and now, Hackney Wick.
And this month only…warm yourself up with “seasonal flavours and a party atmosphere” as Catalonia’s Calçotada Festival comes to Morito in Exmouth Market on Sunday nights all through February.