When you launch a hip new venue in mid-November and you need to impress the West London crowds in time for the festive party season, who do you call? At Superglue, we had to get our skates on to dress 45,000 square feet of ice-rink, bowling alleys and restaurants at Queens last week.
Not only did we need to source the accessories and ornaments that bring life and authenticity to a venue, but we also needed to sprinkle a generous amount of Christmas cheer to compliment those office parties.
Queens has been designed with an industrial retro British look harking back to when it was originally built in the 1930’s, and they wanted to have ivy strewn over the huge wall where their main logo is hung and along the ceiling beams to give the ice rink an added ‘secret garden’ feel.
We built on that idea with a few lorry-loads of pine and holly adorning reception, the bars, windows and pillars. The simple colours of the pine, candy canes and berries works amazingly well with the primary colours used in the decor.
Whilst the Christmas dressing will be taken down in January, much of the planting will remain, along with the various arrangements of sporting memorabilia (such as hockey sticks, pucks and skates) dotted around the venue – some of which are surprisingly rare and collectable. We feel it’s particularly apt that such pieces get pride of place in London’s oldest and only surviving ice rink.
We’re really pleased with the way it has all come together, and Queens are delighted with the work we’ve done. We’re looking forward to continuing our involvement there.