Outside In

Outside In

Using Natural Planting in Venues for a Unique Customer Experience Towards the end of 2016 we started to see a trend developing for London venues to want an organic, unique look – an attempt to bring a natural look into venues that would otherwise be harsh and geometric. As Superglue has delivered two of the…

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Queens of the Ice Age

Queens of the Ice Age

When you launch a hip new venue in mid-November and you need to impress the West London crowds in time for the festive party season, who do you call? At Superglue, we had to get our skates on to dress 45,000 square feet of ice-rink, bowling alleys and restaurants at Queens last week. Not only…

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Many Happy Returns

Many Happy Returns

The events world is currently buzzing with talk about ROI – Return On Investment – and not a moment too soon. Certainly in the advertising & marketing sectors, event budgets are often being cut in favour of digital marketing and advertising campaigns because traditionally, event ROI has been seen as difficult to measure. Event ROI,…

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In Full Swing - Superglue

In Full Swing…

After spending months browsing dusty warehouses, little curio shops and the distant corners of the internet shopping for golf’s crazy accoutrements, the last few weeks have seen Swingers come to life – and it’s stunning. You might think that the leap from disused wartime bunker to overgrown country club might not be far, particularly when…

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Raising the bar

Raising The Bar…

We’ve worked with some high profile drinks brands over the last couple of years to create some fantastic experiential events and a recurring theme we’ve used is the ‘signature cocktail.’ We find there is no better way to get consumers hankering for a product than via some exciting and interesting cocktails that tie the event to the…

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Swinging Into Action

Swinging into action…

The construction of Swingers – The Crazy Golf Club – is well underway and scheduled to open on Friday 27th May 2016. The new website selling advance golf tickets is now live. The venue design is by architect Mike Morris of MDMA and interior designer by Zachary Pulman, featuring a spectacular two storey clubhouse with…

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Bouled out…

We’ve been bouled out. After an incredible week, Boulers closed on Wednesday night.  We had a great time, and judging by these numbers, so did the people who came: Over 1200 people came to Boulers and played petanque with hundreds more visiting just to hang out and enjoy the party. 2680 bottles of Orangina were…

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Boulers – Rooftop Pétanque by Orangina

Boules Away!

After 6 weeks of careful planning, and battling through some seriously inclement weather conditions, we are Boules Away! Superglue built and is now is running Boulers for Orangina and the Institute of Competitive Socialising for it’s week-long stint of rooftop Pétanque and ‘mode de vie’ in east London. The venue comes complete with 6 petanque…

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The Boules Rolling…

The boules rolling, with articles about Boulers – Rooftop Pétanque by Orangina being lobbed from all directions.  Here’s a sample of what they’re saying.   The website has been super-busy, so if you want to come along, best book your terrain tout suite.  

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Anyone for highballs?

We’re delighted to be working with the Institute of Competitive Socialising again and Orangina to produce Boulers – Rooftop Pétanque by Orangina at Roof East in East London.  We have until 26th August to create the terrains, a fully-stocked bar, and arrange a selection of delicious food. It’ll only be running for a week and if the previous…

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