Outside In

Outside In

Using Natural Planting in Venues for a Unique Customer Experience Towards the end of 2016 we started to see a trend developing for London venues to want an organic, unique look – an attempt to bring a natural look into venues that would otherwise be harsh and geometric. As Superglue has delivered two of the…

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Signs of the Times

Sign of the Times…

The signage that we produced at Swingers lead to a request by Interior designer Zachary Pulman to create this new hand-painted sign for their shop in Marble Arch. Hand-painted props – from entire tromp l’oeil rooms to quirky decor – have been a mainstay of some of our most creative projects for years. The hand-made…

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In Full Swing - Superglue

In Full Swing…

After spending months browsing dusty warehouses, little curio shops and the distant corners of the internet shopping for golf’s crazy accoutrements, the last few weeks have seen Swingers come to life – and it’s stunning. You might think that the leap from disused wartime bunker to overgrown country club might not be far, particularly when…

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Raising the bar

Raising The Bar…

We’ve worked with some high profile drinks brands over the last couple of years to create some fantastic experiential events and a recurring theme we’ve used is the ‘signature cocktail.’ We find there is no better way to get consumers hankering for a product than via some exciting and interesting cocktails that tie the event to the…

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Swinging Into Action

Swinging into action…

The construction of Swingers – The Crazy Golf Club – is well underway and scheduled to open on Friday 27th May 2016. The new website selling advance golf tickets is now live. The venue design is by architect Mike Morris of MDMA and interior designer by Zachary Pulman, featuring a spectacular two storey clubhouse with…

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Swingers Relaunch Announcement

Bigger and Better Swingers…

Bigger and better, Swingers is reopening in London at a huge new venue in 2016. Superglue will be dressing the venue, which is a two storey WWII bunker below the Gherkin. This time it will be sporting not one but two 9-hole courses and an epic clubhouse housing four bars and three food stalls. More…

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Shine on…

Shine on: Whenever we start on designing the space for an event, lighting is one of the topics we look forward to the most. Appropriate use of lighting can make or break a set. Here we look at a how we’ve used lighting on a few past projects, and peek at some of the new…

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Another successful brand activation partnership for Superglue

Another successful brand activation partnership for Superglue

Brand Activation A successful brand activation campaign lives or dies on its ability to resonate authentically with its audience. Creative integrity is key. Our understanding of this, gained from many years working with brands and communications agencies means that we deliver maximum value for our clients, finding authentic ways to bring brands to life in…

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So Long Swingers - For Now, At Least...

So Long Swingers – For Now, At Least…

It’s time to shut up the clubhouse and pack away the waterwheels. After a rip-roaringly successful first season that exceeded everyones expectations, Swingers closes its doors today and we start the not so small job of putting the venue back as it was. The club sold out every night since launching but all good things…

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Superglue produce London's hottest pop-up

Superglue produce London’s hottest pop-up

Whose bright idea was it to put a 9-hole crazy golf course and clubhouse in Shoreditch? Whose bright idea was it to build it in 3 weeks? Whoever it was is a genius. Crazy-golf, the hottest street food and an amazing location. No wonder this project has gone stratospheric. Advance tickets for golf are nearly gone,…

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