The Green Planet Experience
We created an immersive world of wonders
The Green Planet Experience is an epic union of audience immersion, world-changing tech, sustainable sourcing and site transformation. Our task was to reanimate the derelict Tower Records in Piccadilly Circus as a natural world teeming with AR surprises and delights.
After installing infrastructure to coax the site back from the dead, we set about filling it with life. Guests are greeted by a living rainforest before exploring six awe-inspiring biomes hosted by a 5G-enabled AR Sir David Attenborough.
The logistics of producing the huge shared vision of Factory 42, EE, BBC and Kew Gardens were dizzying enough. But Green Planet is also as green as it gets - an isla-accredited testament to sustainability in every link of the supply chain. And all delivered within three months of sign-off. Sometimes we even amaze ourselves.
“Superglue did an incredible job bringing our vision for the physical build of the experience to life. No time, tight budgets, complex site and a requirement for the highest quality and to raise the bar on sustainability = no problem! Jane and her team were relentless in their pursuit of excellence, collaborative, communicative, pragmatic and fun. Thank you!”
John Cassy, CEO Factory 42